Amateur Professional

Grandpa Jamie Hits 400 yard Drives

Watch as Grandpa Jamie (2-time long-drive champion and Albertan Jamie Sadlowski disguised as an 80-year man) hits the range and shows these country club members how it’s done. Hidden cameras capture hilarious hijinks as Grandpa Jamie gives swing lessons, pesters patrons, and uses his Launcher HB Driver to out-drive everyone on the course!

Amateur Inside Golf House

Learn and Play Opportunities Abound in Alberta

Make 2018 the year to get involved in the golf industry’s numerous grow-the-game programs

 

Golfers in Alberta have reason to be excited. After all, we’re talking about a golfers’ paradise. There’s a real optimism around the game right now all across the country and globally. Alberta Golf is focused on bringing new enthusiasts to the game and efforts to address affordability, accessibility and inclusiveness are areas of focus for both Alberta Golf and Golf Canada.

“Connecting with more of Alberta’s passionate golfer base isn’t just an opportunity, it’s a priority,” emphasized Golf Canada CEO Laurence Applebaum. There are many industry initiatives that aim to grow participation and passion for the sport. Opportunities abound for golfers to learn and play the game.

Brent Hutcheon, Alberta’s Regional Director of the National Golf Course Owner’s Association (NGCOA) Canada says that “as Owners and Operators in the wonderful industry of golf, it is in our best interest to invest time, money, and effort into all possible programs to encourage more people to take up, or to reintroduce them to the game of a lifetime! The NGCOA Canada thanks Alberta Golf in taking the initiative to inform its membership on these wonderful programs listed below.”

Alberta Golf’s Coordinator of Recreational and Community Events, Anthony Stirling, says that “we are thrilled to announce the pilot of the Alberta Golf Rec Series. For the average golfer, playing in organized golf can feel intimidating. Providing the opportunity for individuals to experience the game alongside friends and family allows for a more inclusive, relaxed, and enjoyable golfing experience.” The Rec Series features a line-up of single day events scheduled on weekends for $99, including a meal and a clinic.

Robert Rousselle, Executive Director of the PGA of Alberta adds that “the Alberta Golf Rec Series, along with other ‘learn and play’ initiatives, are a great way to advance your game. Go and enjoy the multitude of great golf courses and facilities in our Province. You will be welcomed by our Golf Professionals in each community. They are recognized as the “Most Trusted Resource in Golf”. We encourage you to go out with friends, be passionate, play the game and have fun.”

There is no shortage of opportunities and access for junior golfers in Alberta. Adam Hunter, Golf Canada’s Manager of Grow the Game says that “the Future Links, Driven by Acura junior golf program is a turn-key initiative to assist facilities in growing the game at their facility and surrounding area. All programs under the Future Links umbrella are Long-Term Player Development compliant and are provided to all facilities across the country, free of charge.”

Please browse through the following initiatives:

Get Golf Ready

Get Golf Ready is designed to teach everything you’ll need to play golf in just a few lessons. PGA of Canada Professionals will show you that there are lots of ways to play by combining fun, friends and fitness. Each session will focus on the various golf skills you will use while playing. In addition to learning the basics, you will be guided onto the golf course to put your skills into action in a casual, friendly setting.

PGA of Alberta Club & Teaching Professionals

The 500 plus men and women who belong to the PGA of Alberta, are located at over 160 facilities throughout the province, and have chosen the game of golf as a career, promoting the game each and every day to Alberta’s golfers. These professionals are the number one resource in golf to help you get into the game at whatever level you wish.

Take a Kid to the Course

Take A Kid To The Course is an initiative that was developed by the National Golf Course Owners Association Canada to encourage families and juniors to take up the game of golf. The program, supported by the PGA of Canada, is a cross-Canada campaign designed to illustrate how easy it is to improve both your score and your relationship with your children by bringing them out on the golf course. Every year, hundreds of courses offer free golf to children sixteen and under who are accompanied by a paying adult.

Golf Fore the Cure

Golf Fore the Cure presented by Subaru boasts over 100,000 participants since 2003 raising over $5.9 million dollars for the Canadian Cancer Society in support of breast cancer research during that period. Golf Fore the Cure presented by Subaru offers a seamless addition to an existing event (such as ladies nights) with free prizing and event kits. Join the cause and sign up to run your own event.

Future Links, Driven by Acura

Future Links, Driven by Acura gives children ages 6-18 the chance to enjoy and learn the game of golf via affordable and accessible programs that align and support the principles of golf’s long-term player development guide, which has been endorsed by Sport Canada. More than one million junior golfers have successfully participated in Future Links, Driven by Acura programming since its inception in 1996.

Alberta Golf Rec Series

The focus of the series is to break down potential barriers in order to introduce new and recreational golfers to playing in organized golf. The single day events are scheduled on weekends throughout the season and are open to individuals of all ages and genders. Each event is priced to provide affordability and great value. The format will be a net stableford system for simplicity and enjoyment. All events will be flighted by Handicap Factor so you can compare yourself against other golfers of similar ability. We highly encourage you to bring a friend, group of friends or your family and request to be paired together. For $99, you can play 18 holes of golf, have access to a mini Learn & Play clinic, meal and prizes.

Junior Associations and Tours

There are a multitude of opportunities for juniors to learn and play as they are introduced to competition. The Canadian Junior Golf Association, Maple Leaf Junior Tour, McLennan Ross Junior Tour, as well as city and regional associations are a tremendous breeding ground for the next generation of golfers.

Find A Course

From the majestic mountains to its sparkling turquoise lakes, Alberta is a golfers’ paradise. Alberta has the third largest golf supply amongst the Canadian provinces with 308 facilities, of which 92 percent are open to the public. Each of these facilities have club events and tournaments that are innovative and are breaking down barriers to the game.

ABOUT ALBERTA GOLF

The Alberta Golf Association was incorporated as a society in 1912 and continues today as a not for profit Provincial Sport Organization (PSO) operating as Alberta Golf. As the PSO, we are committed to realizing the positive impacts of golf on individuals and communities across Alberta. Our vision is that through golf, Albertans will enjoy a high quality of life, improved health and wellness, a strong sense of community, economic benefits and personal fulfillment.
Professional

Brooke Henderson wins 6th career LPGA title at Lotte Championship

Brooke Henderson
KAPOLEI, HI - APRIL 14: Brooke Henderson of Canada poses with the trophy after a four shot victory in the LPGA LOTTE Championship at the Ko Olina Golf Club on April 14, 2018 in Kapolei, Hawaii. (Photo by Harry How/Getty Images)

KAPOLEI, Hawaii – For the final two days of the Lotte Championship, it was pretty clear that the only player who could beat Brooke Henderson was Brooke Henderson.

She wasn’t about to let it happen Saturday at windy Ko Olina Golf Club, where she won by four shots. The Smiths Falls, Ont., native was too talented, and she had some very important people to play for, dedicating her victory to the people involved in the Humboldt Broncos junior hockey team bus crash in Saskatchewan.

“It’s extremely sad, a terrible tragedy what happened up there,” Henderson said. “I know it kind of affected my whole country. Everybody really took it kind of personally.

“For all the survivors that are still fighting through it and all the ones that have passed away, I want to show them that we’re here for them and we’re supporting them. They’re always going to be in our thoughts and prayers.”

Canadian golfers and their caddies were wearing green and gold ribbons at the tournament this week to honour the victims of the April 6 crash. Twenty-nine people were on the team bus when it collided with a semi-truck en route to a playoff game in Nipawin, Sask. Sixteen of them have died and 13 were injured.

Hamilton’s Alena Sharp, who finished in a tie for 44th place at 4 over, had posted a picture on Twitter of one of the ribbons pinned to the side of her hat on Tuesday.

Henderson, who won’t be 21 until September, won her sixth LPGA Tour title, leaving her just two short of Sandra Post for most wins by a Canadian player.

She collected $300,000, giving her nearly $500,000 this year and $4 million in her three-year career. Her final-round 3-under 69 left her at 12 under, four ahead of Azahara Munoz, whose 67 was the low round on a very difficult scoring day. With the win, Henderson jumps to No. 2 on the Race to the CME Globe.

It was Munoz’s best finish in more than four years. Henderson and sixth-ranked Ariya Jutanugarn (69) were the only other golfers to break 70 on a day that featured rain squalls and winds gusting to 30 mph.

“Crazy windy again” said Henderson, who was third in greens in regulation (52 of 72) and sixth in driving distance (288.8) for the week. “Just being able to adjust to it, kind of stay poised in it. Things aren’t going to always go perfectly, but I felt like my ball striking was probably the best it’s ever been.”

6 wins on the @lpga_tour ????

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Jutanugarn tied for third, five back, with top-ranked Shanshan Feng (71) and third-ranked Inbee Park (72), who bogeyed the last two holes.

Henderson came into the week ranked 14th and in a comfort zone. She has never finished worse than 11th at Ko Olina.

At the halfway point, she was 10 under, bogey-free and two shots ahead. That stretched to five at the turn Friday, before putting problems brought the field back into it.

Henderson led by just one heading into the final day. She played the first 11 holes Saturday in 2 under to carve out a three-shot advantage, then faltered again. Her only bogey came on the 12th and she missed a short birdie putt at the next hole.

This time she recovered quickly, hitting driver-driver within 20 yards of the 14th green, then sinking a short birdie putt. She drained a 10-footer for another birdie one the 16th, where she four-putted Friday.

“Mentally I was in a great spot this week,” Henderson said. “I missed a couple putts, which you could argue that mentally I wasn’t there because of a couple mishits, but I think to recover from that and kind of put it in the past and then go out and make some more birdies. And, being the leader since early Thursday, that does add a little of pressure.”

Munoz and Jutanugarn put together the only serious charges of the final round. Both came up a few holes short.

Munoz, who has struggled with illness injury the past few years, climbed 13 places the final day. She was two shots back after her fifth birdie of the day, at the 14th, but parred in.

Jutanugarn, from Thailand, secured her fifth Top 10 this year but couldn’t get the eighth victory of her career. At the turn, the 2016 Player of the Year was 3 under and three back. She parred her final 11 holes.

Hawaii’s Michelle Wie tied for 11th after shooting 71.

Alena Sharp of Hamilton, Ont., finished at 4 over par in a tie for 44th. Fellow Canadians Brittany Marchand (Orangeville, Ont.) and Maude-Aimée LeBlanc (Sherbrooke, Que.) closed with shares of 50th.

Amateur

Golf and business: A merger for success

If you’re a golfer who has been in the business world for any length of time, then the gist of this blog will be much like, as the old saying goes, preaching to the choir.

You understand the inestimable value of being able to spend a few relatively uninterrupted hours in a scenic setting with valued clients, co-workers or colleagues. For the most part, it’s less about golf than it is about building relationships.

But if you’re new to golf or the business world or both, then it’s well worth your time to read on.

Yes, golf is a sport but it can be as valuable a business tool as your smartphone. Perhaps more so, as it presents the opportunity to foster a personal bond as opposed to a virtual one.

Although it may seem more intimidating than your phone, golf comes with an owner’s manual, too. You just have to know how to find it. Consider this your “Quick Start Guide.”

First, get over the misconception that you have to be a good golfer. Everyone was a beginner at some point. Ask a golfing friend about where to take lessons or contact a local course. After just a few lessons, you’ll be good to go.

You don’t even have to buy your own clubs initially as just about every course has rental sets available. You might want to buy a decent pair of golf shoes and some balls, though. These are questions you can ask the PGA of Canada professional from whom you are taking lessons.

(Before we go any further, let’s be clear that this is intended for both men and women. If you’re a woman and remain unconvinced, then check out Leslie Andrews’ book, Even Par: How Golf Helps Women Gain the Upper Hand in Business or On Course for Business: Women and Golf by Suzanne Woo. There are many women-only golf clinics as well, so check with your local golf clubs or search them out online.)

There is no other activity like golf where you can connect socially to such an extent. This relates not only to the golf you may play with business associates but also to the relationships you will build when you play golf recreationally. If you join a club, you will meet lots of fellow members, some of whom may represent business opportunities.

There’s more to golf than swinging a club. If you’re going to golf for business as well as recreational purposes, you should know the basic lingo, rules and etiquette—Golf Canada’s easy guide is a great start. Another of the best and most reliable online sources for this essential information has been created by Brent Kelley at www.thoughtco.com.

That about wraps up your Quick Start Guide. Follow these few simple steps and, come next spring, you won’t shy away from playing in the company tournament or entertaining clients on the golf course. Who knows? You might even play for fun like the rest of us.

Professional

PGA TOUR introduces new advertising campaign, capturing vitality of today’s TOUR

Dustin Johnson
PHOTO BERNARD BRAULT, GOLF CANADA Oakville, Ontario: Glen Abbey Golf Club RBC CANADIAN OPEN 3RD ROUND- July 29, 2017

PONTE VEDRA BEACH, FLORIDA – For the first time in more than 20 years, the PGA TOUR is launching a new advertising campaign designed to capture and celebrate the energy and spirit of today’s TOUR.  Titled “Live Under Par,” the campaign plays on golf’s unique scoring language to portray the relentless pursuit of excellence by TOUR players, both competitively and in how they embrace the values of the game like sportsmanship and respect, as well as the PGA TOUR’s ingrained mission of giving back.

The thematic of “Live Under Par” immerses spectators into the contagious excitement of the sport, showcasing its vast 360-degree impact both inside and outside the ropes. As part of the current integrated marketing strategy of the TOUR, the campaign aims to reach beyond the core golf fan and attract new and diverse fan segments to the sport. Further, it will serve as a call to action for dedicated golf fans to share their passion for the game and invite newcomers to “join the PGA TOUR.”

“The ‘Live Under Par’ campaign goes beyond capturing the incredible ability of PGA TOUR players to score below par each week by showcasing and celebrating that same attitude of excellence that exists between players, players with fans, and players interacting with communities and charities,” said Joe Arcuri, Chief Marketing Officer of the PGA TOUR.  “The new campaign captures not just a way to play, but a way to be.”

Developed in collaboration with new roster agency Troika of Los Angeles, “Live Under Par” becomes the TOUR’s first new theme and tagline since “These Guys Are Good,” the longest-running advertising campaign among major sports, debuted in 1997.

“’Live Under Par’ is an invitation for both players and fans to participate, no matter which side of the ropes you’re on,” said Gilbert Haslam, Executive Creative Director, Troika.  “The campaign provides fans with new ways to engage in all the PGA TOUR has to offer and celebrates the shared mindset and spirit behind the constant pursuit of greatness. ‘Live Under Par’ is unique to the game, but with meaning that resonates far beyond it.”

The PGA TOUR has been proactively shaping marketing plans through a fans-first lens to reach beyond the core fan. The TOUR has analyzed real-time fan consumption across all media platforms to further understand and enhance the areas where target segments are most engaged.

One of the first initiatives the TOUR made under the fans-first approach was relaxing cell phone and social media guidelines at tournaments – providing both fans and players with the opportunity to create and share personally captured content. “Live Under Par” is a testament to the success of those changes and prominently features fan-captured content throughout the exhilarating commercial spot debuting in conjunction with the campaign.

“We consider this campaign more of an evolution, growing from how our players’ competitive excellence was presented so effectively through ‘These Guys Are Good’ to doing that and so much more,” Arcuri said. “We are pulling the camera lens out, so to speak, to highlight the fun and excitement on TOUR and highlight the special interaction we see every week between our players and fans. We believe this, in turn, will help spur broader interest among a more diverse group of fans.’”

“Live Under Par” will debut with a combination of television, digital, social, print, radio and advertising, along with tournament activation and support of PGA TOUR players. To experience the campaign, visit www.liveunderpar.com.

Professional

LPGA announces new structure for Qualifying Tournament

LPGA Tour

DAYTONA BEACH, Fla., April 11, 2018 – The LPGA today announced Blue Cross and Blue Shield of North Carolina as the presenting sponsor of the brand-new LPGA Q-Series. The LPGA also announced that the first edition of the revamped final stage of the LPGA Qualifying Tournament will take place at Pinehurst Resort in North Carolina from Oct. 22-Nov. 3, 2018.

Blue Cross NC has signed a three-year deal to be the presenting sponsor of the LPGA’s Q-Series.

“Blue Cross NC is proud to have this chance to make a meaningful investment in female leadership and empowerment,” said Reagan Greene Pruitt, Blue Cross NC Vice President of Integrated Marketing and Community Engagement. “We encourage women to find their own ways to Live Fearless, whether that’s through adopting healthy diet and lifestyle choices, making informed health care choices for themselves and their families, or even attempting to qualify for the LPGA Tour. We hope these talented golfers inspire women and girls of all ages to test the limits of their comfort zones as they pursue their Live Fearless dreams.”

At the 2017 CME Group Tour Championship, the LPGA first announced that Q-Series will replace LPGA Qualifying School Final Stage, which was previously held annually in Daytona Beach, Florida.

Instead of 90 holes like the old Final Stage, the new Q-Series will be 144 holes. Players will compete in two, four-day tournaments with cumulative scores over the eight rounds for a $150,000 purse, which will be distributed at the end of the eight rounds.

“We’re very happy that Blue Cross and Blue Shield of North Carolina has decided to partner with the LPGA in the launch of the Q-Series,” said LPGA Commissioner Michael Whan. “Together we will identify the next group of LPGA stars through this new and exciting format. Pinehurst Resort will provide a world-class platform for the competitors in their quest to qualify for the LPGA Tour, all in an enhanced format that we’re really excited to showcase in October.”

The LPGA will debut the new Q-Series at the historic Pinehurst Resort in Pinehurst, North Carolina, which has hosted several prestigious tournaments including the 2014 U.S. Women’s Open.

The first week of the LPGA Q-Series presented by Blue Cross and Blue Shield of North Carolina will be played on the George and Tom Fazio-designed Pinehurst Course No. 6 from Oct. 24-27, while the Q-Series will conclude on the Rees Jones-designed Pinehurst Course No. 7 from Oct. 31- Nov. 3, 2018.

“Championship women’s golf has a long history at Pinehurst,” Tom Pashley, Pinehurst Resort’s president said. “Pinehurst has hosted the Women’s North & South Amateur since 1903, and past champions include legends such as Louise Suggs, Estelle Lawson Page and Peggy Kirk Bell as well as more recent major champions Yani Tseng, Brittany Lang, Morgan Pressel and Danielle Kang. We’re pleased the LPGA has chosen Pinehurst for the inaugural Q-Series.”

There will be no cut for the LPGA Q-Series field, which will include players who finished 101 to 150 and ties on the current-year LPGA official money list as well as players 11 to 30 and ties from the Symetra Tour official money list. A maximum of 10 spots will go to players in the top 75 of the Rolex Women’s World Golf Rankings while the top five collegiate players in the country (according to Golfweek/Sagarin College Rankings) will also be exempt into Q-Series. The field will be rounded out by top finishers from Stage II of Qualifying School. The number of players who will advance from Stage II to Q-Series will be determined prior to the start of Stage II.

At minimum, the top 45 finishers and ties from Q-Series will receive LPGA membership in category 14 of the LPGA Priority List, with the rest earning Symetra Tour membership. For a comparison, at the 2017 Final Stage 20 players earned their full LPGA cards.

“What I like most about the Q-Series is that it will be a true test for how players will qualify for the LPGA Tour,” Whan said. “The playing status earned by competitors at Q-Series will be a direct reflection of eight rounds of head-to-head competition on a demanding test of golf at Pinehurst Resort.”

As part of the updated Q-Series, the LPGA is also announcing relaxed rules for amateurs. Amateurs will be able to play all stages of the new LPGA Qualifying School, and those who earn LPGA status at Q-Series can defer acceptance of LPGA membership until July 1st the following year but cannot play as an amateur on the LPGA with Q-Series status. As in previous years, players can join and play on the Symetra Tour as an amateur (can turn professional at any time or remain as an amateur).

The revamped LPGA Qualifying School also has new age requirements. Players age 16 can now compete for Symetra Tour membership in only Stage I and Stage II, if they turn 17 by the end of the year. Players can compete in Q-Series at age 17 if they turn 18 by the end of the year, otherwise a petition process applies.

Stage I of Qualifying School will be held from Aug. 20-26, 2018 at Mission Hills Country Club in Rancho Mirage, California, while Stage II will be Oct. 13-18, 2018 in Venice, Florida at the Plantation Golf and Country Club.

The Alberta Golfer Magazine

Get Golf Ready

The social media post sends a shockwave through your system. The news is so good, so exciting, you let go a high-pitched “yee haw!” in your living room. Your partner looks over and wonders what’s come over you. “The course is opening in two weeks, honey!” you say, wide-eyed, bouncing from wall to wall – “Gotta get ready!”

Without a doubt, getting ready for the golf season is a prerequisite, an obligation of the obsession, for everyone “in the fold.” And there are many moving parts to consider. For example, what are the latest weapons you’ll want to stash in your quiver? And where are you going to go for a quick, pre-season getaway? Most importantly, perhaps, how are you going to fix those nagging issues with your golf swing? Your flexibility? (Or lack thereof).

So much to do, so little time. 

The Pre-Season Getaway

To whet your whistle and iron out the kinks, a quick pre-season getaway to a place where flagsticks flicker in the breeze is the ideal way to kick off the golf season. Here are a few of your best options.

Vancouver Island – Hop on a one-hour flight to Victoria or Comox and you’re minutes away from great golf. True, it may not be short-sleeve weather in March but, bottom line, you can play golf on Vancouver Island year round. And sauntering along the lush-green fairways of Bear Mountain (two courses by Jack Nicklaus) or Crown Isle (only five minutes from the Comox Valley Airport) is going to put a smile on your face. Especially when you consider your buddies back home are scraping windshields and shoveling their driveways from yet another 10-centimeter dump. www.golfvancouverisland.ca.

The Valley of the Sun – Phoenix, Scottsdale, Mesa – you pick – are all “can’t miss” destinations for a quick early spring (or winter) getaway. We-Ko-Pa – which features two spectacular desert courses in Fountain Hills – never disappoints. Other upscale retreats – such as The Boulders, TPC Scottsdale, and Troon North – are also awesome places to play. If you need to watch the pocketbook, Papago, a rock-solid city course just fifteen minutes from Sky Harbour Airport, is often considered one of the best bangs for your buck in the state. www.experiencescottsdale.com

St. George, Utah – Just one hour north of the glitz and glamour of Las Vegas, the golf scene in St. George, Utah is a much more down-to-earth desert golf genre that budget-conscious golfers will appreciate. Dubbed “The Red Rock Golf Trail,” the panoramic vistas, half-dozen dazzling desert courses, and hot dry weather make this one of the most underrated and beautiful golf destinations in North America. www.redrockgolftrail.com            

New Moves

 Let’s be honest, there’s probably a reason (or two) why you’re not on the tour making millions. Yes, that head-high snap-hook could indicate some sort of mechanical malfunction with your swing. And if your “move” needs a makeover, thankfully, there are a number of indoor (and outdoor) golf centres in Alberta where talented teaching pros can sort out your self-styled swat. Here are three of the top year-round golf centres in the province.  

Golf Canada Calgary Centre– With 52 enclosed hitting stalls (40 are heated) and seven full-time PGA of Canada Teaching Professionals, Golf Canada Calgary Centre is the go-to place for pre-season practice in Calgary. Whether it’s a spring tune-up or a complete overhaul, the professional instructors at Golf Canada will guide you into a program or lesson series that can turn your hard-left heatseekers into laser-straight missiles. www.golfcanadacentre.ca. The facility is also home to DM Golf Performance – a first-rate fitness facility that helps golfers perform better through improved motion and strength training. www.dmgolfperformance.com

Grand Slam Golf Academy (Calgary) – If the most technologically-advanced teaching methodologies intrigue you, a session (or five) at the Grand Slam Golf Academy in Calgary should be high on your “to do” list before the season hits. Thanks to the RoboGolfPro – the only one of its kind in Western Canada – students can “feel” the perfect golf swing for their ability and physique. The state-of-the-art teaching and practice facility also boasts the SAMPutt Lab (your putting stroke will be dissected in ways you never thought possible) and the most advanced virtual simulators on the market today. www.gsga.ca

Evergreen Golf Centre (Lethbridge) – Golfers in the deep south of the province have a climate – and a golf centre – that is all their own. This often means the 9-hole par-3 course at the Evergreen Golf Centre in Lethbridge is open on regular greens…even in the dead of winter! This well-rounded, well-maintained facility also boasts an excellent covered driving range (with overhead heaters) and year-round lessons from some of Alberta’s finest instructors. Their $99 “Get Golf Ready” group lesson program is a great way to kick off the year. www.evergreengolfcentre.com 

New Fashion

On days when you don’t want to wear your knickers or air-conditioned kilt (going “retro” can be tricky), you’ll likely want to opt for something a lot more, well, comfortable and contemporary. The trend to high-performance designs and fabrics continues to be a major focus for golf apparel companies. Here’s a look at a few brands to watch for. 

PUMA GOLF – Make no mistake, there is nothing “foul” about Rickie Fowler in golf gear. And PUMA is more than happy to have him (and Lexi Thompson, Graham DeLaet, and many others) flaunt the goods. PUMA GOLF’s Spring Summer 2018 Collection features bold and fresh colours, cutting-edge technologies, and dazzling patterns. Known for fusing off-course trends with high-tech performance, the Botanic Polo – complete with eye-catching micro-floral print and Puma’s DryCELL technology – is a fine example of what this brand is all about. $75.00 www.cobragolf.com/pumagolf 

Bradley Allen – Looking to wear clothing with a Canadian connection? Look no further than Bradley Allen. Founder Brad Franklin – a former PGA of Canada Assistant Golf Professional – has become one of the most respected clothing designers in the game. “Rooted in golf’s traditions yet informed by the present,” the sophisticated yet functional line features men’s polos, knits, layering pieces, pants, and shorts. The PrimaLoft Graphite Melange Vest – with unprecedented warmth-to-thickness insulation – is perfect for Alberta’s unpredictable wind and weather. $149.00 www.bradley-allen.com

Sunice Golf – When over 60 PGA and LPGA pros (including phenom Brooke Henderson) choose to wear your gear (for no endorsement dollars!), it’s a pretty good indication you’re doing something right. And, for over 40 years, Sunice has been doing manythings right. Especially for golfers who want lightweight, breathable, flexible, and waterproof clothing that will protect them from the elements. Their vests and jackets – including the Ladies’ Bianca Duotech Softshell Stretch Jacket – are a prime example. $115.00 www.sunice.com

New Clubs

While your laminated woods might work well for kindling, they probably aren’t getting the job done on the course anymore. If you’re due for an equipment upgrade, heed the advice of professionals. See your friendly-neighborhood golf pro. Demo different clubs to find what you like and what works. And get fitted!

That said, there are, literally, hundreds of premium golf clubs out there that can give your game a nudge in the right direction. While you can’t “buy yourself a golf game,” with properly-fitted, state-of-the-art sticks your swings are going to be sweeter. And you willsave strokes. Here are a few clubs worth trying in 2018.

PING G400 –PING founder Karsten Solheim started making clubs in his garage in California back in 1959. Today, nearly sixty years later, the “love” he put into those experiments is still evident. PING’s latest installment – the G400 series – is yet another example of the passion and precision this company was founded on. The G400 Driver – the fastest and most forgiving driver ever created by the company – features a forged face, tungsten backweight, and a drag-reducing shape that will have you bombing it by all your buddies. www.ping.com 

PXG– Created by GoDaddy founder and billionaire, Bob Parsons, PXG (“Parsons Extreme Golf”) is causing a major buzz in the golf industry. Although extremely expensive – a full set will run you about $5,000 – these stylish and progressive clubs feel like butter. With more and more touring pros (and beautiful Instagram celebrities) signing on the dotted line to play and promote PXG, it’s safe to say this fast-growing company is here to stay. www.pxg.com  

TaylorMade – Since 1979 the mission at TaylorMade has remained constant: to produce the best performing golf clubs in the world. And, like all the major manufacturers, their product line is deep and wide. Although TaylorMade is widely known for making some of the best drivers in the game in the past couple of decades, their irons have also become top-calibre tools built for every skill level. For discerning “players,” the P790 irons combine forged construction and, thanks to their SpeedFoam technology, enhanced speed, feel, and forgiveness, all for $1599.99 www.taylormadegolf.ca  

New Gadgets

Not surprisingly, given the age we’re in, hi-tech gadgets are blazing new trails in the industry. From awesome apps to sleek GPS watches – and everything in between – there are hundreds of smart little devices that can help you bag your birdies and track your tee shots. Here are a few of the best new gadgets out there.

Arccos 360 – Dubbed as “The World’s Smartest Golf Performance Tracking System,” the Arccos 360 system – thanks to 14 individual sensors that are inserted into the butt-end of each club – captures all your performance data in real time. It then uses GPS, advanced analytics, and Artificial Intelligence to provide detailed information on how far you hit each club, which club to hit in every situation, what to practice, and much more for $360.00 www.arccosgolf.com 

TLink Watches – What’s the quickest and easiest way to get your distance to the front, middle, and back of the green plus all the hazards in your line of fire, you ask? Easy. Just glance at your watch. That’s the premise behind Tlink. You can also track your stats and your fitness with these sleek and stylish watches for $99.00www.golftlink.com

Swing Caddie SC200 – Not long ago launch monitors – which instantaneously calculate ball speed, clubhead speed, carry distance, smash factor, and more – were thousands of dollars and could only be accessed at high-end golf training facilities. Not anymore. The Swing Caddie SC200 is a portable and affordable personal launch monitor (about the same size as your phone) that provides instant, voice-enabled feedback on all the key numbers you need to know after every shot for $349.99. www.voicecaddy.com

Best of luck as you hit the course this Spring!


Get Golf Ready

This article was originally published in the 2018 edition of The Alberta Golfer Magazine. To view the full magazine, click here.

Amateur Professional

Golf Canada releases 2018 championship schedule

OAKVILLE, ONT. (Golf Canada) – Golf Canada is pleased to announce its 2018 championship schedule which includes a record-30 amateur and professional competitions plus qualifiers hosted at golf facilities in communities across Canada.

The 2018 schedule is headlined by Golf Canada’s premier professional championships—the RBC Canadian Open from July 23-29 at Glen Abbey Golf Club in Oakville, Ont., and the CP Women’s Open at Wascana Country Club in Regina, Sask. from August 20-26.

The 2018 competition calendar includes eight National Amateur Championships, six Future Links, driven by Acura regional junior competitions and the World Junior Girls Championship.

Golf Canada will also host 11 qualifying events in 2018 including qualifiers for prestigious international competitions such as the Toyota Junior Golf World Cup and the U.S. Open (Local Qualifying), as well as the U.S. Amateur and U.S. Women’s Amateur.

As the National Sports Federation and governing body of golf in Canada, Golf Canada conducts the country’s premier amateur and professional golf championships as part of its mandate to promote the sport and support the development of the nation’s top talent through world-class competition.

“Competing in a national championship is an incredible accomplishment for each of the more than 3,000 talented Canadian and international golfers who take part in our competitions,” said Golf Canada’s CEO, Laurence Applebaum. “The depth of talent, engagement among thousands of volunteers, the quality of our host venues and the committed support of corporate partners who have aligned their respected brands with our properties have been core to our competitions for more than a century. We are excited to welcome the next wave of Canadian golf champions.”

#GolfCanada is proud to announce our 2018 competitions schedule, with 30 events taking place from coast to coast ??⛳️ • • • #CDNAm #CDNWAm #CDNJrBoys #CDNJrGirls #CDNMidAm #CDNWMidAmSr #CDNUniCollege #CDNSr #FutureLinks #golf

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Golf Canada’s championship season kicks off April 9-12 with the Toyota Junior Golf World Qualifier at Bear Mountain Resort in Victoria, B.C. (home to Golf Canada’s National Training Centre) and concludes in September with the World Junior Girls Championship at Camelot Golf and Country Club in Cumberland, Ont.

“We’re proud to be working with many of Canada’s most renowned golf clubs from coast to coast,” said Adam Helmer, Director of Rules, Competitions and Amateur Status with Golf Canada. “Our 2018 venues are set to showcase an exciting season of competitive golf in communities across Canada and we thank our host clubs for their support.”

To view Golf Canada’s 2018 championship schedule including all host venues, registration requirements and volunteer opportunities please click here.


Golf Canada’s Championship Season at a Glance…

British Columbia will be a hotbed for Canadian golf in 2018, with the province hosting 11 Golf Canada events including the Canadian Men’s and Women’s Amateur Championships as well as the Canadian University/College Championship and the Canadian Men’s Mid-Amateur Championship.

The 114th playing of the Canadian Men’s Amateur Championship will be contested at Duncan Meadows Golf Course in Duncan, B.C. and Pheasant Glen Golf Resort in Qualicum Beach, B.C., August 4-9. A field of 240 players will be cut to the low 70 players and ties after 36 holes, with the final two rounds contested at Duncan Meadows. The champion will receive an exemption into the 2019 RBC Canadian Open, as well as an invitation to the 2018 U.S. Amateur Championship. Additionally, the winner will receive an exemption into local qualifying for the 2019 U.S. Open, and if applicable, the U.S. Junior, U.S. Mid-Amateur or USGA Senior Amateur Championships.

The 105th Canadian Women’s Amateur Championship takes place July 23-27 at Marine Drive Golf Club in Vancouver with the champion earning an exemption into the 2018 CP Women’s Open, as well as an exemption into the 2018 U.S. Women’s Amateur Championship. Additionally, the winner will receive exemptions into the U.S. Girls’ Junior, U.S. Women’s Mid-Amateur and USGA Senior Women’s Amateur Championships, if applicable.

The 16th Canadian University/College Championship will be held May 28 to June 1 at Chilliwack Golf Club in Chilliwack, B.C. The national championship features both a team and individual component and will serve as the Canadian team qualifier for the 2018 FISU World University Golf Championship.

The Canadian Men’s Mid-Amateur will be held August 20-24 at Victoria Golf Club in Victoria, B.C. with the champion earning entry into the 2019 RBC Canadian Open.

On Saturday, July 21, as a kick-off event to the 2018 RBC Canadian Open, Glen Abbey will also open its fairways to junior competitors from across Canada for the 10th annual Future Links, driven by Acura Junior Skills Challenge National Event. Click here for qualifying info.

The 2018 RBC Canadian Open on the PGA TOUR will be contested July 23-29 at Glen Abbey Golf Club in Oakville, Ont. and will mark the 109th playing of Canada’s National Men’s Open Championship. As part of a two-stage qualifying process, a trio of RBC Canadian Open Regional Qualifiers will take place in British Columbia, Quebec and Ontario. The regional qualifying event in B.C. will be held at Ledgeview Golf Club, home course of Canadian PGA TOUR stars and Team Canada alumni Adam Hadwin and Nick Taylor.

The CP Women’s Open will make its first-ever stop in Saskatchewan as Wascana Country Club in Regina will host the stars of the LPGA Tour from August 20-26.

At the junior level, the 80th Canadian Junior Boys Championship will be contested from July 29 to August 2 at Medicine Hat Golf & Country Club in Medicine Hat, Alta., with the winner earning an exemption into the 2018 Canadian Men’s Amateur Championship. That same week the 64th Canadian Junior Girls Championship will be contested at Beach Grove Golf Club in Tsawwassen, B.C.

Gowan Brae Golf & Country Club in Bathurst, N.B., will host the Canadian Men’s Senior Championship September 3-7 with the winner earning an exemption into the 2018 USGA Senior Amateur. The Canadian Women’s Mid-Am and Senior Championship will be held August 27-30 at Lookout Point Country Club in Fonthill, Ont., with the champion earning an exemption into the 2018 USGA Senior Women’s Amateur Championship.

Ottawa’s Camelot Golf & Country Club will open its fairways to elite talent from across the globe when it plays host to the World Junior Girls Championship from September 9-14, 2018. This year marks the fifth playing of the annual event. Camelot has previously hosted the Canadian Junior Girls Championship as well as qualifying for the CP Women’s Open. Admission and parking for the World Junior Girls Golf Championship is free. For more information, visit www.worldjuniorgirls.com.

For the second straight year, Golf Canada, in collaboration with the USGA, will host a U.S. Open Local Qualifier at Beacon Hall Golf Club in Aurora, Ont. The 18-hole event conducted on May 7 will be one of 112 local qualifiers across 45 states and Canada which serve as the first of a two-step process to qualify for the U.S. Open.

The U.S. Women’s Amateur Local Qualifier will run June 27 at the Weston Golf & Country Club in Toronto, while the U.S. Amateur Local Qualifier will take place July 16 at Pitt Meadows Golf Club in Pitt Meadows, B.C.

The Golf Fore the Cure presented by Subaru National Event will be held at The Thornhill Club on September 24. The one-day event is a celebration of the success of all Golf Fore the Cure presented by Subaru events held nationwide during the 2018 season. To date, the fundraising efforts of thousands of golfers have totaled more than $6 million for breast cancer research since the program’s inception in 2003. The program’s goal is to drive women’s participation in the game of golf through the use of fun, non-intimidating activities. Click here to learn more about Golf Fore the Cure presented by Subaru.


GOLF CANADA AMATEUR CHAMPIONSHIPS
Golf Canada annually conducts championships nation-wide which play host to more than 3,000 domestic and international athletes from all corners of the world. In partnership with our host clubs, thousands of volunteers, provincial golf associations and our proud sponsors, Golf Canada is dedicated to supporting player development through world-class competition since our inception in 1895. Officiated by certified Canadian Rules of Golf officials, Golf Canada’s amateur competitions are fully compliant with golf’s international governing bodies and include marquee events such as the Canadian Men’s and Women’s Amateur Championships, as well as the Canadian Junior Girls and Junior Boys Championships. Golf Canada’s amateur championships are proudly supported by RBC, Canadian Pacific, Sport Canada, Levelwear, Titleist and FootJoy. For more information and scheduling visit www.golfcanada.ca/competitions.

FUTURE LINKS, driven by Acura
Future Links, driven by Acura is Canada’s national junior golf program conducted by Golf Canada, the PGA of Canada and Canada’s provincial golf associations. Proudly supported by Acura, Puma, The R&A, NGCOA Canada, ClubLink and Sport Canada, the program is designed to forge a link between Canada’s youth and golf to ensure the future of the game in Canada. The program features three core areas of focus—in-school programming, facility programming and community outreach—including elements such as Golf in Schools, Learn to Play, Girl’s Club, Mobile Clinics, Junior Skills Competition and Community Golf Coach, along with six regional Future Links Junior Championships.  Since the inception of the program in 1996, more than 1.3 million young Canadians have taken part in Future Links. For more information, visit golfcanada.ca/futurelinks.

Professional

PGA TOUR introduces new advertising campaign, capturing vitality of today’s TOUR

Dustin Johnson
PHOTO BERNARD BRAULT, GOLF CANADA Oakville, Ontario: Glen Abbey Golf Club RBC CANADIAN OPEN 3RD ROUND- July 29, 2017

PONTE VEDRA BEACH, FLORIDA – For the first time in more than 20 years, the PGA TOUR is launching a new advertising campaign designed to capture and celebrate the energy and spirit of today’s TOUR.  Titled “Live Under Par,” the campaign plays on golf’s unique scoring language to portray the relentless pursuit of excellence by TOUR players, both competitively and in how they embrace the values of the game like sportsmanship and respect, as well as the PGA TOUR’s ingrained mission of giving back.

The thematic of “Live Under Par” immerses spectators into the contagious excitement of the sport, showcasing its vast 360-degree impact both inside and outside the ropes. As part of the current integrated marketing strategy of the TOUR, the campaign aims to reach beyond the core golf fan and attract new and diverse fan segments to the sport. Further, it will serve as a call to action for dedicated golf fans to share their passion for the game and invite newcomers to “join the PGA TOUR.”

“The ‘Live Under Par’ campaign goes beyond capturing the incredible ability of PGA TOUR players to score below par each week by showcasing and celebrating that same attitude of excellence that exists between players, players with fans, and players interacting with communities and charities,” said Joe Arcuri, Chief Marketing Officer of the PGA TOUR.  “The new campaign captures not just a way to play, but a way to be.”

Developed in collaboration with new roster agency Troika of Los Angeles, “Live Under Par” becomes the TOUR’s first new theme and tagline since “These Guys Are Good,” the longest-running advertising campaign among major sports, debuted in 1997.

“’Live Under Par’ is an invitation for both players and fans to participate, no matter which side of the ropes you’re on,” said Gilbert Haslam, Executive Creative Director, Troika.  “The campaign provides fans with new ways to engage in all the PGA TOUR has to offer and celebrates the shared mindset and spirit behind the constant pursuit of greatness. ‘Live Under Par’ is unique to the game, but with meaning that resonates far beyond it.”

The PGA TOUR has been proactively shaping marketing plans through a fans-first lens to reach beyond the core fan. The TOUR has analyzed real-time fan consumption across all media platforms to further understand and enhance the areas where target segments are most engaged.

One of the first initiatives the TOUR made under the fans-first approach was relaxing cell phone and social media guidelines at tournaments – providing both fans and players with the opportunity to create and share personally captured content. “Live Under Par” is a testament to the success of those changes and prominently features fan-captured content throughout the exhilarating commercial spot debuting in conjunction with the campaign.

“We consider this campaign more of an evolution, growing from how our players’ competitive excellence was presented so effectively through ‘These Guys Are Good’ to doing that and so much more,” Arcuri said. “We are pulling the camera lens out, so to speak, to highlight the fun and excitement on TOUR and highlight the special interaction we see every week between our players and fans. We believe this, in turn, will help spur broader interest among a more diverse group of fans.’”

“Live Under Par” will debut with a combination of television, digital, social, print, radio and advertising, along with tournament activation and support of PGA TOUR players. To experience the campaign, visit www.liveunderpar.com.

Professional

Two Albertans earn status at Mackenzie Tour Q-School

Blair Hamilton
FORT ERIE, ON - SEPT 11: Fourth Round action in the 2016 Mackenzie Tour Niagara Championship at Cherry Hill Club on Sept 11, 2016 in Fort Erie, Ontario. Photo: Claus Andersen/PGA Mackenzie Tour Canada

LITCHFIELD PARK, Ariz. – Seven Canadians earned status on Friday at the Mackenzie Tour – PGA TOUR Canada Qualifying School event at the Wigwam Resort’s Gold Course.

Vancouver’s David Rose finished T4 at 6 under par, good for status through the first eight events of the season (subject to the second re-shuffle).

Jamie Sadlowski (St. Paul, AB), the two-time World Long Drive champion, finished T9 despite some up-and-down rounds. He opened with a 3-over-par 75, followed with a 5-under-par 67 and then posted another 3-over-par 75. However, he closed out the event with another 5-under-par 67 on Friday. He is exempt for the first four events, subject to the first re-shuffle.

James Seymour, Wil Bateman, Patrick Williams, Luke Moser and Team Canada graduate Blair Hamilton captured conditional status by finishing inside the top 40.

Michael McGowan (Southern Pines, NC) made a short birdie putt on the first playoff hole to defeat Evan Bowser (Dearborn, MI) to claim medallist honours.

Despite an even-par 72 in his final round, McGowan was able to emerge from a crowded leaderboard to gain a spot in the playoff and then end it on the first extra hole.

McGowan posted the first 8-under-par of the two and then had to await the last group which included Bowser before beginning the playoff.

“Yeah, there were a few first-tee jitters before the playoff. Thankfully I had about 15-20 feet for eagle on the hole which kind of calmed me down,” said McGowan. “It was still kind of an up and down day for me kind of like the first three days.  I missed a lot of greens and made some great up and downs but also missed some. It’s golf.”

With the conclusion of the third of five Mackenzie Tour Q-Schools, two more remain on the schedule. The fourth will be staged at The Club at Eaglebrooke in Lakeland, FL from April 24-27 followed by the fifth at Crown Isle Resort Golf & Country Club in Vancouver, BC from May 1-4. The season kicks off May 31-June 3 with the Freedom 55 Financial Open at the Point Grey Golf and Country Club in Vancouver.